Leslie Jordan

I directed Leslie Jordan’s DTC merchandise launches, connecting the store and assortment to the production and fulfillment operation.

$1.11MReported net salesMay 1–July 2, 2020

My role: Launch and commerce operations | Ambassador Brand Agency
Relationship: Client program · Ambassador Brand Agency
Period: 2020

See the results and my role

Leslie Jordan black and blue tie-dye tees with the Love. Light. Leslie. back print — Original Drop 3 product photography from the client archive. Apparel artwork and photography by the project team.

The assignment

Translate audience demand into a coordinated product launch and reliable customer delivery.

What I delivered

I connected the Shopify store and merchandise assortment to production, fulfillment and reporting. The accounting records show 39,573 units and $1,107,108.35 in reported net sales across May 1–July 2, 2020.

The launch program in numbers

$1.11MReported net sales

May 1–July 2, 2020

39,573Units sold

Same reporting period

Combined program figures for May 1–July 2, 2020. Not a three-day sale, a single Drop 3 result or profit.

Sources and scope

The July 2020 accounting workbook reports $835,992.80 for May 1–31 and $271,115.55 for June 1–July 2, totaling $1,107,108.35 in net sales as labeled by the source. The corresponding units sum to 39,573. This is the combined reporting period, not a three-day sale, a single Drop 3 result, profit or solely my contribution. The underlying Shopify export was not available to independently establish the source’s net-sales definition.

My contribution

Managed Shopify and the merchandise assortment.
Coordinated production and fulfillment.
Handled settlement and post-launch reporting.

Keep launch demand connected to delivery

My remit covered the store and assortment, production coordination, fulfillment and post-launch reporting. The May and June reporting periods show why those responsibilities needed to work together: 26,944 units in May, followed by another 12,629 through July 2. The case reflects operational ownership across that volume; the pictured Drop 3 artwork remains a separate example from the project archive.

From the Drop 3 archive

Archived Leslie Jordan Drop 3 promotional artwork with black, blue and pink tees — The product and the launch creative
The same apparel assortment appears in this archived campaign graphic. My role connected the store and assortment to production and fulfillment.
Archived campaign artwork by the project team.View full artwork

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