Vin Scully & the Tommy Lasorda estate

Two separate sports-legacy programs with a shared responsibility: connect a meaningful story to a thoughtful product and customer experience.

The assignment

Manage the details around established names while coordinating the teams behind their stores and launches.

A multi-year body of sports-commerce work across store launches, lifecycle marketing and operational delivery.

Led Vin Scully’s Shopify and Klaviyo program, product, production and fulfillment.
Built and launched the Tommy Lasorda estate’s Shopify store and email program.
Coordinated customer service, shipping and settlement work.

Tell me about the brand, the audience and what needs to happen next.