Lumpia Surf Team
A Filipino-pride lifestyle brand with a point of view. I built and operated the e-commerce, marketing and delivery systems behind it.
$322.4KRevenue through May 2026October 2022–July 2026- My role
- Co-owner & E-commerce Operations Lead
- Relationship
- Completed co-owner role
- Period
- October 2022–July 2026
The assignment
Turn a distinct cultural identity into a durable product business, with coordinated launches and an owned customer relationship.
What I delivered
The brand generated $322,389 across 4,726 orders through May 2026. A sustained launch wave delivered $55,526 in May 2025 and $42,072 in June 2025.
Archived brand results
Program results for the period shown. See the source and scope notes for definitions.
Sources and scope
Archived Shopify records, Oct. 2022–May 2026. Completed co-owner role; current ownership is separate.
My contribution
- Built and operated Shopify, catalog merchandising and the customer journey.
- Ran Klaviyo campaigns and flows, Meta advertising, launch calendars and attribution.
- Managed product launches, production, customer service and fulfillment.
I led e-commerce and operations as a co-owner. This case study covers my completed role, not a current client relationship.
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